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A search engine might look at information from different sources to learn about: a) The age of a document b) The age of links leading to and from that document According to Google, Stale content refers to documents that have not been updated for a period of time and, thus, contain stale data (documents that are "no longer updated, diminished in importance, superceded by another document"). The staleness of a document may be based on: a) document creation date, b) anchor growth, traffic, c) content change, d) forward/back link growth, etc. According to Google patent, there are 4 factors that determine the "stale" factor of a document: Query-based factor: are those factors that analyze as to which pages in SERPs are selected by users. Link-based factor: analyzes the page backlinks. Traffic - based criteria: If there is a large reduction in traffic, then it may mean that the content or the document is stale. User-behavior-based criteria: if people spend too little time on the page, then chances are that the contents are not fresh.
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