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Qualified prospects are the lifeline of any legitimate online business. Therefore it is very important to add new potential customers to your opt-in mailing list daily. One effective, but under appreciated method of building an opt-in e-mail list is to set up and run a free article directory on your website. Internet marketers are always looking for new outlets for their articles and will willingly submit them to free article directories wherever they find them. Most article writers are aware that they need to register in order to submit their articles on an article directory. Be sure to include an opt-in clause into the terms and conditions of the registration process by which they agree to receive updates and information from legitimate online businesses by email. How easy is it to set up your own article directory? How much does it cost? Setting up an article directory on your website is not as difficult as you might suppose, nor is it so expensive. You can download a directory software package free from ArticleDashboard.com. Other software packages can be purchased for a one-time payment of around $30-$50. You simply download a zip file and upload it to your server with Article Dashboard. It is just as simple to set up a My SQL database. The article directory provider will also run support services to help legitimate home based businesses through any difficulties during the set-up stage. Your article directory may look a bit threadbare at this stage as you have just set it up and not begun to publicize it. Making use of a service that will populate your article directory with articles will solve this problem. Article Marketer offers just such a service, which you can use to keep your directory fully loaded and regularly updated. That kind of service gives legitimate online business directories the vital ingredient of credibility that will encourage visitors to submit their article - and opt-in to your list as part of the registration process. When you have your article directory up and running, you have to get it publicized through blog posts and articles submitted to other article directories. Make sure to include your directory link in the signature file. Make use of ezine ads and add a link to your signature file when you visit Internet marketing forums. As your directory develops it will attract a growing volume of traffic as webmasters come to collect articles for republishing and readers come to check out the articles on websites for legitimate home based businesses. This, and the constant arrival of newly submitted articles will help your website to rise up the search engine rankings. A virtuous circle of increasing publicity and increasing traffic for your legitimate online business will be created. That in turn will bring more and more article writers to your directory, where they will submit their articles and join your opt-in list to grow your business.
Article Source: http://www.contentfueled.com
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